How Did We Get $30,000 Over Asking?
The market may be in favor of sellers but it is so important to take the extra time to make it as presentable as possible. Not to mention Frame & Focus is in construction defect litigation which requires a very specific buyer and special financing. During our initial consultation our clients walked us through their home and we made recommendations along the way. For this specific home we recommended decluttering, depersonalizing, staging and cleaning the windows. Ultimately, our clients took that information and transformed their home to look like a model home.
- $30,000 Over List Price
- 9 Offer
- 100+ Visitors At The Open Houses
- Custom Website & Print Marketing
- Strategic Listing Timeline
- Catered El Tianguis
Marketing Your Home
Once the house was ready, we scheduled our photographer and carefully selected specific angles of the house that would have the greatest impact on potential buyers searching online. From there we wrote a blog with a custom URL attached to it for easy access to key information on the home. In addition, we printed out custom brochures and business cards specifically tailored to the property. Lastly, we sent mailers to all of the Civita homeowners and featured it in our neighborhood brochures, inviting them to our open house.
We catered El Tianguis!
Catering taquitos from El Tianguis at our open house was one component that put everything today. Not only were the taquitos delicious, we featured them because they will be one of the first fast casual additions to the Civita community. Prior to the open house we sent mailers to the owners in Civita. Having neighbors at our open houses is one typically one of the best ways to entice potential buyers. Neighbors love to talk about how great the community which leads to everyone hanging out. This typically leads to competitive offers because buyers see a lot of people who could be interested. Ultimately, we ended up with 8 offers and the home being sold over list price.
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And Always Remember, It Matters Who You Work With!
Give me a call today at (240) 461-7361 or email me at Karl@livingthesandiegolife.com for more information or to schedule a tour of the neighborhood!